A collection of small interactive explanations for the web. Everyday questions become a way to explore maths, systems and the world around us.
What if an explanation was something you could play with?
A small doorway into a big idea
How far away is lightning? Why can a new road make traffic worse? How can twenty questions search a million items? Each question gives an abstract idea something concrete to attach to.
Make the idea tangible
The site combines Next.js with focused web interactions. The subject leads the interface: count the gap between flash and sound, explore a relationship, or follow a question into the next explanation.
Leave room for curiosity
The visual language is restrained: generous space, expressive type and enough structure to make each idea approachable. There is no need to dress a small experiment as a large product. The experiment itself is the reason to visit.